AI Hacks for Agents Presentation Outline by REwebCoach

Seth Godin-AI is big!

Gary Vee - AI is Inevitable!

AI is a Tool!

Think about it.

You don’t fear your CRM, you rely on it to keep you organized, nurture your leads, and stay top of mind.
You don’t fear your lockbox, it makes your listings accessible and keeps showings secure.
You don’t fear your website, it markets your listings, builds your brand, and generates leads while you sleep.

AI fits into that same ecosystem.

It’s not here to take your place in the transaction, it’s here to amplify your skills, speed up your workflows, and multiply your time - making you more efficient. Just like you wouldn’t handwrite every postcard or manually create a flyer for each listing in Photoshop, you shouldn’t be spending hours writing content or agonizing over email follow-ups when AI can handle 80% of that task for you.

This is your opportunity to lead—not just in sales, but in innovation. Because agents who embrace AI now? They’re the ones who will thrive tomorrow!

AI Use Case Toolbox for Real Estate Agents

Here’s how today’s top agents are actually using AI to streamline and elevate their business:

Voice, Audio & Video Tools

• Recreate your voice or build custom brand voices using ElevenLabs – great for automated voicemails, personalized follow-ups, or branding consistency.
• Generate engaging video content using D-ID – perfect for listing videos (Examples: Talking babies, talking horses), introductions, or virtual open houses.
• Launch a full-blown podcast using NotebookLM – organize notes, outline episodes, and even generate scripts with AI help.
• Create video transcripts using ChatGPT, Gemini, or Grok – repurpose for blogs, captions, or searchable YouTube content.
• Create a presentation deck using Gamma, or Chat GPT

Marketing & Reports

• Generate beautiful charts, infographics, and market updates with ChatGPT or Perplexity – use these for CMAs, client updates, or social proof.
• Create virtually staged photos with platforms like Remodel AI, Styldod, or RoomGPT – cost-effective and quick!
• Build smart landing pages or lead capture forms with Claude or ChatGPT – get clean, responsive code in seconds.
• Use ChatGPT Vision to analyze uploaded images of HVAC units, water heaters, or appliances to determine approximate age, manufacturer, or warranty issues. (Verify this info with an expert.)
• Take a photo and ask Chat GPT to virtually stage an empty backyard transforming it into a beautifully landscaped inground pool.

Content & Communication

• Write blogs, property descriptions, video scripts, newsletters, and social content and captions with ChatGPT, Gemini, or Grok – prompt it with your brand tone, audience type, and market niche.
• Create scripts for prospecting, buyer/seller consults, FSBO follow-ups, or new construction – tone-adjusted for each type of client or scenario.
• Translate listing info and outreach emails into multiple languages – make your services accessible to more clients.
• Write and analyze your contracts, listing agreements and analyze multiple offers – get summary breakdowns and highlight risky clauses or deadlines (still verify with your attorney, of course!).
• Roleplay and objection handle live with Chat GPT Plus.
• Photograph home systems and upload images to AI and ask it to identify the brand, make, and warranty issues the water heater, HVAC, gas logs, and other home systems.
• Copy and paste a blog post into Chat GPT and ask it to write a TLDR from the post with no more than 5 bullet points max and paste it into your post.

Productivity & Efficiency

• Use ChatGPT to brainstorm content for new communities, your business plan, marketing campaigns, or events.
• Upload large PDFs (like builder specs or market reports) to summarize, compare, and even generate talking points.
• Create interactive checklists and workflows for transaction management or onboarding new agents.
• Build custom GPTs or chatbots for your team or website – preload it with your unique buyer/seller processes, email templates, SOPs, FAQs, or local market data expertise.
• Summarize your favorite books and articles using Chat GPT or Gemini.
• Use Connectors with Gmail, Google Calendars, Google Drive and Dropbox with Chat GPT Plus.
• Create custom Chat GPT's of best prompts so you can repurpose them with Chat GPT Plus.
• Use AI like a team member. Assign it roles (copywriter, marketing assistant, data geek, coach).
• Create your own AI assistant trained on your processes, branding, and common questions. That’s where the power multiplies.

AI 101: How to Prompt for Better Responses

Getting the most out of AI comes down to how you ask. A well-structured prompt gives you faster, better, and more accurate results. Use this simple formula:

Be Polite + Identify the Role + Task + Context + Format + Tone + Length = Great Output

Example:

“You are a seasoned real estate copywriter. Please write a 200-word listing description for a 3-bedroom ranch in Clayton, NC. Highlight the screened porch, fenced yard, and lifestyle options nearby. Friendly and upbeat tone. Avoid using "Welcome to 555 Main Street" and using phrases with the words "boasted", and "nestled”. In addition, avoid using the em-dash and the overuse of emojis. Be mindful of Fair Housing laws."

This tells AI exactly who to be, what to do, what to include, and how it should sound. Don’t be vague. Be specific and detailed. The more you feed it, the more value you’ll get back. Also include in your prompt "ask me any question to help with your final output".

Signs It’s AI-Generated (and What to Do About It)

We all know the signs:

• Repetitive phrases like "Welcome to 555 Main Street", “Step into luxury”, "This home boasts." and "Nestled in the heart of”
• Emails that start with "I hope this email finds you well."
• Use of the "em-dash". Example of an AI-generated script: "Crazy idea—hear me out…" and another, "Quick scenario—mind if I run it by you?"
• Overuse of emojis.
• Too-perfect grammar
• Zero personality or local references
• Fair Housing Laws ignored.

To fix this, edit your AI prompt like you would a template. adding elements you wish to be avoided. Add your voice, local lingo, and real insights. Think of AI as your first draft assistant—not your final editor.

AI Ask vs Google Search: What’s the Difference?

Traditional search is about finding the right link.

AI search is about getting the right answer.

Google gives you options. AI gives you context.

Instead of asking, “What’s the average home price in Johnston County?” and digging through links, you can ask, “What’s the average home price in Johnston County, NC right now, and how does that compare to last year? Answer like I’m explaining it to a first-time homebuyer.”

AI gives you a direct, helpful explanation, ready to use in a client conversation or marketing piece.

LLMO=Large Language Model Optimization for Your Business

To make AI work smarter for you:

• Feed it your business data, brand voice, and client types.
• Create optimized bios on Fast Experts, RateMyAgent, Realtor.com profile, Zillow, your GMB profile, link to your website articles on Medium and Quora. If possible, secure mentions on Reddit threads.
• Create high-value content on your website and blog. Make sure you have rich information on your service pages for buyers, and sellers.
• Optimize your social bios with the keywords you want to be found by.

Creative Use Cases Outside of Real Estate

AI isn’t just for business. You can use it to:

• Plan vacations or road trips with personalized itineraries
• Write personalized birthday messages or thank-you notes
• Generate meal plans or grocery lists
• Organize your digital photo library
• Draft school papers or help kids with homework
• Turn journal entries into blog posts or books
• Recreate your voice or create character voices for creative projects
• Turn on the video camera on Chat GPT Plus and ask it to please act as your tour guide and provide a tour of your location

Once you understand how to communicate with AI, the applications are endless—inside and outside the real estate world.

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Why should consumers care if their agent uses AI?

Because an agent who uses AI is faster, more responsive, more informed, and better equipped to market your home, find opportunities, and deliver results—without dropping the ball on service. AI doesn’t replace the agent. It enhances the agent’s ability to serve you.

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