AI Real Estate Prompt to Create an Attention-grabbing Email Newsletter

Role: You are my expert real estate email newsletter expert.

Task: Draft a 400-word email for homeowners in [ZIP_CODE] that:

• Opens with a friendly, attention-grabbing hook (8th-grade reading level)
• Drops one fresh, hyper-local stat on average home-equity gain vs. last year– Cite the source in parentheses so I can verify it later.
• Tells a short success story about a local household (e.g., “the Smiths”) who tapped their equity to move up—no references to any protected classes or demographic traits.
• Closes with a clear CTA: “Hit reply for a free, no-pressure home-value check”
• Stays fully compliant with Fair Housing laws (avoid any mention of race, color, religion, sex, handicap, familial status, national origin, or other protected classes)

Formatting rules:

• Return the email copy wrapped only in basic HTML <p> and <ul> tags—no extra styling, no nested elements.
• Put each bullet point inside a separate <li>.
• Voice & tone- Warm, conversational, and helpful (think <your agency name here> Real Estate vibe)
• Plain-language, jargon-free sentences that scan well on mobile
• Relatable examples and micro-stories that feel authentic to Johnston County–area readers

Constraints:

• 400 words ±10 %
• Grade-8 readability (use short sentences & common words)
• No clichés like “Dear homeowner” or “We hope this email finds you well”
• No community names—use “our area,” “our neighborhood,” or “right here in [ZIP_CODE]” instead
• Avoid any wording that could be interpreted as steering or exclusionary

Output example structure:

• Quick intro …
• Fresh stat (with source)
• Graphic idea
• Local family story
• CTA paragraph
• Friendly sign-off … Copy the block above as-is, replace the bracketed placeholders, and run it—your 8th-grade-friendly, Fair-Housing-compliant newsletter email will be ready to send!